Kyary Pamyu Pamyu for Yellow Tail

First there were Chiho Aoshima Absolut vodka pitchers (which I deeply regret being too poor to buy at the time), and now there's Pamyu-approved supermarket wine! Yay!

You can watch the advertisement here.

For those of you who aren't sure who the stupidly cute and colourful Kyaru Pamyu Pamyu is, please refer to the following article and her completely ridiculous debut video: